Chapter 15: Consumer Behavior and the Regulatory Environment May 5, 2019

Chapter 14: Impact of Technology on Consumer Behavior May 5, 2019

Chapter 13: Cross-cultural Variation in Consumer Behavior May 4, 2019

Chapter 12: Connecting Innovation to Consumer Behavior May 3, 2019

Chapter 11: Creating Brand Loyalty May 3, 2019

Chapter 10: Influencing the Buying Process May 2, 2019

Chapter 9: Persuading Consumers through Messaging May 2, 2019

Chapter 8: Reference Groups and Word of Mouth May 2, 2019

Chapter 7: Individual Decision Making May 2, 2019

Chapter 6: Consumer Attitude Formation and Change May 2, 2019