This chapter, like chapter 1, concentrated on the aspect of branding. One particular element of the chapter was the term customer engagement numbers which is a measurement of the brand. The term is defined as tangible customer metrics gathered from observation and that are correlated with revenue and profits. A concept like this needs to always be in the marketers mind as it is their number one priority to drive a company’s profit.
There is one movie that recently came out about this actual matter. ‘Second Act’ is about a woman who desires to be on top of the corporate ladder, and her wish is granted by getting hired at a company that goes into a three month trial of recovering a skin care line’s profit margins. Because this movie is so recent, YouTube does not have a lot of scene clips to present so here is a trailer of the film that gives a general idea of what the movie relates to when it comes to customer engagement numbers.
Consumer Behavior 